The NCAA Men's and Women's Basketball Tournament, one of the year's most profitable sports betting events, returns in March. However, there is also cause for alarm regarding the rise in advertisements for sports betting and the prevalence of gambling addiction among young people.

Since the Supreme Court's 2018 ruling legalizing sports betting, the industry has exploded across the United States, with cellphones serving as electronic bookmakers and internet wagering becoming increasingly accessible around the clock in an increasing number of states.