Name, image, and likeness are all letters that make up NIL. NIL agreements define the earnings potential for collegiate athletes in 2024 (and beyond).

The central agreement in the lawsuit involves quarterback Nico Iamaleava and the NIL Collective of Tennessee, which is approved by the school but is not affiliated with the university or athletic department. The pact is worth $8 million. However, during one of the initial hearings, when Tennessee requested a temporary restraining order to temporarily halt the NCAA's enforcement of its NIL inducement rules, an NCAA lawyer struggled to clarify whether an athlete could even broach the subject of NIL opportunities before enrolling at a school.

Therefore, NIL is something that almost everyone finds perplexing. It looks like the NCAA created its monster.