Constant Contact, a U.S.-based company known for helping small businesses with email and digital marketing, has announced the acquisition of Moosend, a European email automation platform. The move is aimed at expanding Constant Contact’s global reach and enhancing its marketing tools. Especially in the areas of automation and analytics. As Constant Contact Acquires Moosend, the deal will strengthen their overall global email marketing capabilities and be an asset to their customers and investors.
What This Acquisition Means
The Constant Contact Acquisition means that Constant Contact will now own Moosend’s technology and operations. Moosend is a company based in Athens, Greece, that specializes in tools allowing businesses to send automated emails and run smart marketing campaigns without manual effort. These features will now be added to Constant Contact’s existing marketing platform.
While the terms of the deal have not been disclosed, this acquisition is a strategic decision that allows Constant Contact to offer more advanced features and serve more customers in Europe, the Middle East, and Africa.
According to the Constant Contact press release, “The acquisition of Moosend represents an important investment in our global growth strategy,” said Frank Vella, CEO, Constant Contact.
Why This Deal Matters
For Constant Contact, acquiring Moosend is a way to expand both technologically and geographically. Moosend’s automation tools are more advanced than Constant Contact’s current offerings, so adding them to the platform will improve the overall product for users. Thus, it will make Constant Contact ore competitive in the Email Marketing software space.
It’s also a way to enter new markets. Moosend already has customers across Europe, the Middle East, and Africa, regions where Constant Contact is looking to grow. By acquiring a company already established in those areas, Constant Contact avoids the challenges of building a local presence from scratch.
According to Constant Contact CEO Frank Vella, the acquisition is “a key milestone in our global expansion strategy,” and the added capabilities will “further strengthen our position as a leading provider of digital marketing tools.”
Constant Contact Acquires Moosend , so What Happens to Moosend Now?
Moosend will continue to operate as usual for the time being. It will still serve its current customers, including those using the service under the name “Sitecore Send.” Sitecore, Moosend’s former parent company, has reached a licensing agreement with Constant Contact to continue using Moosend’s technology for those existing customers.
This means that current users of Moosend should not experience any immediate changes or disruptions. However, over time, it’s expected that Moosend’s technology will be more deeply integrated into Constant Contact’s platform.
The Bigger Picture for the Email Marketing Industry
This acquisition reflects a larger trend in the marketing technology world: the demand for smarter, more automated tools that can do more with less effort. As small businesses increasingly compete in digital spaces, they need solutions that save time and produce real results.
According to BM1Media Global news, with this acquisition, Constant Contact is positioning itself as more than just an email platform. It is becoming a full-service marketing solution for businesses that want powerful tools without the complexity often associated with enterprise-level software.
For small businesses and digital marketers around the world, the deal signals upcoming improvements to the tools they use every day. Especially when it comes to sending the right message to the right person at the right time.
About Constant Contact
Constant Contact is one of the oldest and most recognized names in email marketing. Founded in 1995 and headquartered in Waltham, Massachusetts, the company provides online marketing tools designed specifically for small businesses, non-profits, and individuals with limited technical skills. Their core service is email marketing and helping businesses create newsletters, promotional emails, and other communications to engage with their audience.
In recent years, the company has expanded into other areas such as social media marketing, event promotion, surveys, and e-commerce tools, all focused on helping smaller operations compete in the digital world.
About Moosend
Moosend is a cloud-based email marketing and automation company that was previously owned by enterprise software provider Sitecore. They are often rated as one of the top free email marketing services for small businesses. They provide more sophisticated tools than a typical entry-level email platform. These include automated workflows, behavior-based email triggers, advanced list segmentation, and detailed tracking of email campaign performance.
Moosend has earned a strong reputation in Europe and beyond, serving businesses that need marketing tools that are powerful but still user-friendly.
